Evaluation in Learning Design
Why Learning Designers Should Embrace Professional Evaluation
As learning designers, we continuously assess the effectiveness of our designs—whether through learner feedback, analytics, or informal observations. But how often do we apply rigorous, structured evaluation methods to ensure our learning solutions create meaningful impact? Professional evaluation is more than just gathering post-course surveys or checking completion rates; it’s a systematic process that informs decision-making, improves outcomes, and validates the success of learning programs.
Evaluation is Everywhere
Evaluation happens in our daily lives, often without us realizing it. We assess the best routes for our commute, compare software tools, and experiment with new instructional strategies. Russ-Eft and Preskill (2009) highlight that these informal evaluation habits mirror professional evaluation, but true expertise requires a structured approach—one rooted in validity, reliability, and ethical considerations.
Beyond Basic Feedback: The Need for Formal Evaluation
Many learning professionals rely on quick surveys or casual conversations to assess program success. While helpful, these methods lack the depth needed for informed decision-making. Professional evaluation goes beyond surface-level insights by applying research-backed methodologies to assess learning effectiveness, measure behavior change, and align training outcomes with organizational goals. Stevahn et al. (2005) emphasize that, without proper evaluation standards, anyone can claim to be an evaluator—sometimes without realizing the depth of expertise required.
Building Evaluation Competency
So, how can learning designers strengthen their evaluation skills? Here are a few steps to get started:
Develop a Strong Theoretical Foundation – Explore frameworks such as Kirkpatrick’s Four Levels of Evaluation, Brinkerhoff’s Success Case Method, or Utilization-Focused Evaluation to understand different approaches.
Master Data Collection & Analysis – Learn how to design valid surveys, conduct interviews, and analyze both qualitative and quantitative data to generate meaningful insights.
Apply Ethical Evaluation Practices – Follow guidelines from organizations like the American Evaluation Association (AEA) to ensure evaluations are fair, culturally responsive, and methodologically sound.
Leverage Professional Development – Enroll in courses such as LinkedIn Learning’s Program Evaluation, Coursera’s Learning Experience Design: Development and Evaluation, or university-affiliated workshops.
Gain Hands-On Experience – Apply evaluation techniques in your current role, volunteer for assessment-related projects, or contribute to program audits to sharpen your skills.
The Future of Learning Design Requires Evaluation Expertise
As technology and instructional strategies evolve, so must our ability to assess effectiveness with precision. By deepening our understanding of evaluation methodologies, we not only improve learning experiences but also position ourselves as strategic decision-makers in the field of instructional design.
Are you ready to take your evaluation skills to the next level? Explore resources, engage with professional communities, and start applying structured evaluation practices today. The future of learning design depends on it.
Sources:
International Board of Standards for Training, Performance, and Instruction (IBSTPI). (2006). Evaluator competencies. IBSTPI.
Lawson, L. (2025, March 25). Lawson Professional Development Plan: Evaluation [Infographic]. Canva. Link to infographic here.
Russ-Eft, D., & Preskill, H. (2009). Evaluation in organizations: A systematic approach to enhancing learning, performance, and change (2nd ed.). Perseus Books.
Stevahn, L., King, J. A., Ghere, G., & Minnema, J. (2005). Establishing essential competencies for program evaluators. American Journal of Evaluation, 26(1), 43–59. https://doi.org/10.1177/109821400502600105
Thank you for joining me today! Let’s keep learning altogether, as lifelong #LearningMatters.
Best,
Laura Lawson
LearningMatters, LLC
Instructional Designer
